Your 10-Point Technical SEO Audit Checklist

A technical SEO audit is the first step in any successful SEO campaign. It ensures that search engines can effectively crawl, index, and understand your website. Use this 10-point checklist to audit your own site.

1. Check Indexing Status: Use the Google Search Console "Coverage" report to see how many pages are indexed.
2. Ensure XML Sitemap is Clean: Your sitemap should only contain URLs you want indexed. It should be free of errors and submitted to Google.
3. Review Robots.txt: Make sure you aren't accidentally blocking important content from being crawled.
4. Test Site Speed: Use Google's PageSpeed Insights to test your site's performance on mobile and desktop.
5. Confirm HTTPS Usage: Your entire site should be secure and use HTTPS.
6. Find and Fix Crawl Errors: The "Coverage" report in Search Console will also show you crawl errors that need to be addressed.
7. Check for Duplicate Content: Use a tool like Siteliner to find duplicate content issues that could dilute your rankings.
8. Audit Your Site Structure & Navigation: Is your site easy for both users and search engines to navigate? Is important content more than 3 clicks from the homepage?
9. Implement Structured Data (Schema): Schema markup helps search engines understand the content on your pages and can lead to rich snippets in search results.
10. Check for Mobile-Friendliness: Use Google's Mobile-Friendly Test to ensure your site provides a good experience for mobile users.